Today Uber unveiled a new brand identity, replacing its stodgy-looking “U” logo, aging gradients, and overall uptight feel with a new design that still feels pretty straitlaced. Let’s take a look. The new identity Uber’s new logo drops the strange, curved serif in favor of simplicity. Lots of tech companies are ditching their serifs, including Google. This is the new rider app icon, […]
Uber unveils new brand identity and catchphrase: 'We leave no bit or atom unturned'
Venture Beat - 2 Feb 2016 22:08
Today Uber unveiled a new brand identity, replacing its stodgy-looking “U” logo, aging gradients, and overall uptight feel with a new design that still feels pretty straitlaced. Let’s take a look. The new identity Uber’s new logo drops the strange, curved serif in favor of simplicity. Lots of tech companies are ditching their serifs, including Google. This is the new rider app icon, […]
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